Good Vitamins Brand Identity Design

•

GOOD VITAMINS

Assignment

With the desire to improve Vietnamese health, stature, and longevity, Good Vitamins was founded as a "link" to bring the world's most prestigious, safe, and quality products to Vietnamese consumers, ensuring that every citizen is intensively "protected health."

Good Vitamins has been in business since 2022 and currently has a network of health stores in two major cities, Ho Chi Minh City and Nha Trang, assuring consistency in service quality.

The products displayed in the Good Vitamins store are 100% genuine and directly imported from renowned US companies like Pharmekal, Nature's Bounty, and others are certified by the US FDA and approved by the Food Safety Administration of the Ministry of Health. Vietnam Health authorized distribution. This is why Good Vitamins has progressively become a famous brand among millions of Vietnamese families.

Strategy

Good Vitamins' strategy of "Accompanying the health of 1000 Vietnamese families" aims to transmit the message of a safe, sustainable, and humane journey, therefore helping to develop an awareness of long-term health ideals. All Vietnamese families will benefit from long-term and sustainable solutions.

It is expected that by 2025, Good Vitamins would have expanded its system to more than 20 health shops, with the goal of becoming a sophisticated, close-knit health store chain that provides the greatest experience to clients.

Key Visual

With the motto "Accompanying your family's health", we take inspiration from companionship, with the image of a color strip appearing throughout all brand images. Using the brand's green tone as the main color, giving the design a fresh, friendly and creative look.